Skip nav

People sitting in a row

Qualitative analysis, on the other hand, is a process for reducing the amount of data as well as aggregating and organizing individual responses into themes that allow you to identify data trends. Qualitative data include information from interviews, focus groups, written documents, observations, and open-ended survey questions. For outcome and impact evaluation studies, quantitative analysis tends to be the workhorse because it is the only way to show that your program has generated statistically significant results—in other words, that it is "effective"—and that your program is evidence based.

Select "Next" to continue.