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Five people standing on a target.

In choosing what information to focus on, consider the audiences you intend to reach. For example, a report that is primarily intended for the broader social services program and evaluation communities should focus on implementation and outcomes—two areas most likely to be of interest to these more generalized audiences. If a report is intended for your funder, you may need to include financial information that you would not otherwise include in a report intended for dissemination to a broader audience. If a report will be disseminated to a research audience, it should provide sufficient detail that researchers will understand the technical aspects of your evaluation.

If you plan to draft a manuscript that will be submitted to a journal, keep in mind that you may need to adjust the contents and presentation style of your report to meet the journal's requirements. For example, most journals require an abstract to be developed and may have specific requirements for the contents of the report.

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